While the Hollywood sign might be the most famous Los Angeles promotional display, numerous landmarks throughout southern California use signs as well. Take the Los Angeles Memorial Coliseum, for example, or the Lake Perris Fairgrounds, which have used bright LED signs for years to convey any number of messages.
While these displays are a well-known part of the area’s culture, few people likely realized that many were made by a local company called Optec Displays, which was based in the City of Industry. However, this will soon change: Optec recently announced that it is moving its headquarters and operations around 35 miles south to Ontario.
Optec Displays makes high-visibility commercial LED signs, with recipients of their work including the Fox Performing Arts Center in Riverside and the Dos Lagos 15 Theatre in Corona. For the past five years, the company has resided in the City of Industry, but representatives now say the facility is simply too small. For this reason, Optec is moving its administrative offices, technical support, research and development, engineering and product assembly to an 81,000-square-foot building in Ontario. The change will reportedly double their former work space in Los Angeles County, allowing them to better house 75 employees who will now be working in the Ontario headquarters.
The LED sign company was founded in 1985 and specializes in large-display signs, called spectaculars. As a result, their products have included outdoor billboards and marquees, as well as smaller outdoor signs for restaurants and other businesses. Past clients have included fast food chains like Sonic Drive-In, McDonald’s, Burger King, Carl’s Jr., and Dairy Queen, as well as casinos like Harrah’s Rincon, Hard Rock and Golden Nugget resorts. One of its biggest projects was the Coke bottle display at the Atlanta Braves stadium.
Over the years, digital signs have become a popular choice around the United States, as studies show they can help businesses average up to 30% more sales than those with traditional signage. When it comes to Optec’s displays, however, millions of Angelenos will likely remember the company for their work throughout the area, which contributes to LA’s ability to market itself and its famous culture.