No matter where you look, the media seems to be blowing some smoke or another regarding e-cigarettes — more popularly referred to as “vaping”.
On October 6, Stephen Colbert weighed in on his nightly episode of The Late Show With Stephen Colbert, exploring the e-cigarette trend. While he wasn’t exactly condemning the smoking alternative, Colbert openly criticized the means through which the electronic smoking devices were being advertised.
While vaping was recently shown to mitigate the incident of smoking by 80% in a recent study published in the International Journal of Environmental Research and Public Health, the long-term health effects of these devices are still largely unknown. As Colbert comically put it, “Could be cancer, could be laser vision!”
Ergo, young people are being exposed to a smoking alternative with the same tactics that their parents witnessed back when cigarette ads were kosher. The long-term effects of this, however, remain to be seen.
And Colbert’s not the only celebrity with an opinion regarding vaping. In the beginning of October, Miley Cyrus called out Oscar-less, but acclaimed actor Leonardo Dicaprio for refusing to share his vaporizing pen with her at an event in early February.
In an interview with Jimmy Fallon, on his late-night show Cyrus told Fallon, “I was 20 feet, 15 feet away from Leonardo DiCaprio, sitting there with this mom. He was hitting a vape pen. But it wasn’t him that was making me kinda nervous — I was feeling this emotion because there’s an etiquette of ‘you need to pass that s**t Leo.’ And he never did, so that was weird to me.”
And while the second season of True Detective was considered a true flop by many, e-cigarettes managed to make a continual appearance on the show via Rachel McAdams’ character, Ani Bezzerides. Although Bezzerides was constantly made fun of for pulling out the electronic cigarette, it proved to be a device that helped the strong female character deduce her next moves throughout the series.
So is the vaping trend in Hollywood here to stay, or is it all smoke and mirrors? Only time will tell.