As California has led the way in implementing President Barack Obama’s administration’s Patient Protection and Affordable Care Act, local officials have also been front and center on educating Angelenos about the provisions and resources in the new bill.
The California Health Benefit Exchange Board, an independent five-member public entity that is the policy-making arm of Covered California — the health insurance marketplace set up by the act — is to hold a meeting Thursday in Sacramento to address their advertising and marketing strategies.
The meeting takes place at the East End Complex Auditorium, 1500 Capitol Ave., Sacramento, from 10 a.m. to 5 p.m., with an open session scheduled to begin at 12:30 p.m.
The exchange board has awarded $37 million in grants to different local and statewide organizations to educate and inform the population about health care legislation changes and is currently deliberating on how best to utilize the funds to extend the furthest possible outreach.
Meanwhile, nonprofit advocacy group the California Black Media Coalition, has been working behind the scenes to make sure the African-American community is well briefed on the matter.
“We advocate on behalf of the Black media in print, radio and television,” said the coalition’s Director Regina Wilson. “We’re excited to see how they plan to engage our community through their outreach programs.
Thursday’s board meeting will be broadcast via a live webcast at http://www.cal-span.org/State_Webcast/HBEX/stream_index.htm.”