By Olu Alemoru, Staff Writer
Purists may still believe that sports are played for the love of the game, but these days just about every level within any given competitive endeavor has a marketing appeal to it and therefore business strategies come into play.
That was underlined this week when the LA84 Foundation — established to manage Southern California’s share of the surplus from the successful 1984 Olympic Games — appointed veteran marketing executive Robert Wagner as its newly created vice president of partnerships.
Founded in 1985, the sports body has invested $214 million in programs, serving more than 2.5 million youth throughout Southern California.
According to the foundation, Wagner will create and manage local and national partnerships with companies, foundations and community-based organizations interested in supporting youth sports programs and related research funded by LA84.
Wagner, who has held senior marketing jobs with the likes of the Honda Center, the Anaheim Ducks and the Angels, joined the foundation from Cedar Fair Entertainment, one of the largest amusement-resort operators in the world.
“I will be helping to shape the foundation’s corporate and individual fundraising,” he told The Wave. “I’ve had 30 years professional experience with hockey and baseball and will use my expertise to increase our incremental dollars.”
Marketing executive Robert Wagner will head the LA84 Foundation’s partnership drives. Courtesy photo