Business Hollywood

Netflix to relocate staff to Hollywood building

LOS ANGELES — Netflix has inked a deal to relocate its Southern California staff to a Hollywood production studio campus as part of an overall move by the Northern California-based company to expand further into creating original programming.

The Los Gatos-based Internet video streaming company signed a lease with the investment company Hudson Pacific Properties to move its expanding staff to a 200,052-square-foot space at the under-construction, 14-story ICON office tower set to be completed in 2016 at Sunset Bronson Studios.

The move will give the company’s Southern California employees, who currently operate out of a Beverly Hills office building, access to sound stages and production studios, Netflix spokesman Jonathan Friedland told City News Service.

Netflix CFO David Wells called ICON “a state-of-the-art facility that places Netflix squarely in the middle of Hollywood’s creative culture to support our next stage of growth and content creation.”

“The property’s combination of office, stage and production space provides an ideal setting,” he said.

Netflix’s foray into original programming includes a reboot of “Arrested Development” and “Grace and Frankie,” starring Jane Fonda and Lily Tomlin — both shot in the Los Angeles area.

Other original Netflix shows in the pipeline being made in the Los Angeles include “Fuller House,” “The Ranch,” “Lady Dynamite,” “Flaked,” “Love,” and the film “Pee-wee’s Big Holiday, Netflix executives said.

Mayor Eric Garcetti welcomed the news of the move, saying the “decision to relocate and expand at Hudson Pacific Properties’ beautifully designed ICON office tower reaffirms that Los Angeles remains the nexus for innovative tech and creative companies and that the future of the entertainment industry will call Hollywood home.”

He added that the move “will bring many well-paying jobs to the Hollywood community, one of our city’s sought-after live-work-play environments.”

Garcetti said he will work with the company on its relocation needs and permit approvals.

Councilman Mitch O’Farrell, who represents the area, said Hollywood’s “business climate is very favorable for today’s leading media and entertainment companies.”

 

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