content marketing

Nick Offerman, John Cleese Headline at Content Marketing World 2015

You may know him best as Ron Swanson from the NBC hit comedy “Parks and Recreation,” but now you’ll see Nick Offerman live in Cleveland this September as the closing keynote speaker at Content Marketing World 2015. The Content Marketing institute has announced that Offerman will be joining John Cleese as the celebrity headliners of the fifth annual CMWorld. CMWorld is the largest content marketing event in the world, and is scheduled this year for September 8th through the 11th at the Cleveland Convention Center.

“Every year for our closing keynote at Content Marketing World, we like to highlight creative people that are a bit, let’s say, unconventional. From Kevin Smith, to William Shatner to Kevin Spacey,” said Joe Pulizzi, founder of the Content Marketing Institute. “As an actor, writer, producer and entrepreneur, Nick Offerman has developed the reputation as one of the most creative artists in Hollywood. He has a unique take on storytelling, and what it takes to get attention in a smartphone world.” (That’s a valuable skill to have when mobile search spending is expected to reach $28.41 billion by 2018.)

And Offerman is excited to bring those skills back to Cleveland. “Cleveland [is] incredibly beautiful. I was astonished at all of the different and lush landscapes. And the people and the food were nothing short of magnificent,” Offerman remarked on his time in the city while filming the 2012 feature film “The Kings of Summer,” where he starred alongside his real-life wife Megan Mullally of “Will and Grace” and “Parks and Rec” fame. The film was produced by Chagrin Falls and Ohio native Tyler Davidson, and opened the 2013 Cleveland International Film Festival.

This year, Content Marketing World is expecting to draw 3,500 marketers from more than 50 countries. The chosen theme is “Bright Lights, Big Content,” and will feature Cleese speaking on the first day, September 9th, along with a performance from Canadian rock sensations Barenaked Ladies, and Offerman speaking on the second day, September 10th. Just like the 61% of Internet users that research products online, do your research about how you can get involved.

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