Ever since Apple closed its deal to purchase Beats Music last August, music industry experts and tech wizards alike have been wondering how its plans for the streaming service and high-end headphones manufacturer would materialize.
It seems like the tech giant’s intentions to revamp Beats are finally gaining momentum — and the effort will apparently be led by Nine Inch Nails frontman, Oscar-winning soundtrack composer and Beats chief creative officer Trent Reznor.
According to The Verge, Apple has given Reznor a “major role” in the redesign of Beats Music. While the exact details of his role aren’t yet clear, he was described as the “point man” for Apple’s plans to relaunch Beats and make it a viable competitor for streaming monolith Spotify.
“(I’m) fully in it right now, and it’s challenging, and it’s unfamiliar, and it’s kind of everything I asked for — and the bad thing is it’s everything I asked for,” Reznor said of his new job as an Apple employee last October.
Reznor will be working alongside people like Beats co-founder Jimmy Iovine, who now works under Apple’s head of software and internet service Eddie Cue. The Beats Music relaunch will deliver exclusive content to iTunes and its streaming service will likely be included on the next major iOS update.
Apple originally intended to price Beats Music’s subscription service at $7.99 a month, undercutting many of its competitors by $2. However, it soon reverted back to a $9.99 pricing model when record labels resisted the lower fee.
As Reznor gets to work on shaping Beats Music’s rebirth, he’s also looking to relocate; he recently put his Beverly Crest-area home on the market for a cool $4.495 million.
According to the LA Times, Reznor’s Midcentury Modern-style house features, among other things, five bedrooms, four bathrooms, an infinity-edge pool, a balcony with a fireplace and even a sound-proofed recording studio in its converted garage space.
The fact that Reznor doesn’t use his garage to store his car isn’t exactly surprising — 82% of U.S. homes have a two-car garage or larger, but a mere 15% of homeowners actually park their cars in their garages. The house also features a back-up generator, because a recording studio used by the founder of Nine Inch Nails has more than likely blown a few fuses in its time.
It isn’t clear when the revamped Beats Music will officially make its debut, but The Verge reports it could come as early as June.