Twinlab CleanSeries Touts Standard-Setting Certifications to Stand Out Among Competition

06/07/2013 9:06 am23 commentsViews: 52

Twinlab Corporation, the trusted name in sports nutrition innovation for more than four decades, today announced the launch of CleanSeries, the first line of sports supplements to be able to claim the following:

  • Independently certified by the NSF® International product certification program to verify products meet nutrient label claims
  • Certified Gluten Free by NSF®
  • Non-GMO tested by an independent third-party lab using polymerase chain reaction (PCR) testing for genetically modified DNA to a limit of 0.9%
  • Batch tested by HFL for banned substances in accordance with HFL’s Informed Choice and Informed Sport programs

The CleanSeries™ line met with enthusiastic response when introduced at the Natural Products Expo in March, garnering a nomination for the prestigious NEXTy, an award given to key influencers in natural products who are deemed to be instrumental in bringing innovation and strong leadership to the industry. CleanSeries is designed for competitive athletes and fitness enthusiasts alike seeking optimal nutritional support.
 
“CleanSeries demonstrates that you can deliver both high performance and high nutritional standards in the same sports nutrition line,” says Marc Stover, Director of Marketing for Twinlab. “So whether you are training for a triathlon, hitting the elliptical to shed a few pounds, or just trying sports nutrition products for the first time, you can trust CleanSeries to help you perform better and to recover faster.”
 
The initial CleanSeries line features five products and a total of seven SKUs when factoring in flavors: 
 
CleanSeries™ Sport Protein: Advanced muscle repair and recovery formula*

  • 23g of high quality protein per serving to support lean muscle growth*
  • Promotes muscle repair and helps aid recovery*
  • Enzyme-assisted formula to aid digestion

CleanSeries™ Whey Protein Isolate: Premium cross flow, ultra filtered Whey Isolate

  • 23g protein per serving from premium cross flow ultra filtered Whey Protein Isolate
  • Promotes muscle repair and helps reduce recovery time*
  • No fat and only 2g sugar

CleanSeries™ Soy Protein Isolate: Versatile, unflavored protein from 100% Soy Isolate

  • 30 grams of superior quality protein per serving
  • 100% soy protein isolate, a complete vegetable protein source
  • Zero cholesterol and sugar free

CleanSeries™ Pre-workout Activator: Energize your workout!*

  • Total energy activator features clinically-studied herbal complex plus caffeine to deliver energy you can feel*
  • Concentrated formula helps fight fatigue and boost endurance*
  • Timed-release carb blend fuels intense, extended exercise*

CleanSeries™ Veggie Protein: Formulated especially for vegetarian athletes (available Spring/Summer 2013)

  • 21g vegetarian protein per serving to promote muscle repair and recovery*
  • Enzyme-assisted formula to help aid digestion
  • No cholesterol and no lactose

Twinlab CleanSeries has engaged Joel Harper, celebrity fitness guru and Dr. Oz’s personal trainer, as its official spokesperson.
 
“My clients are constantly asking me for advice about nutrition and supplements,” says Harper, “They ask, ‘Do I need supplements if I eat healthy already?’ My answer is always ‘YES,’ because it is tough to consistently eat a well-balanced diet and you want to make sure you get enough protein and nutrition every single day. But until I was introduced to Twinlab’s CleanSeries products, I never had a great answer to the inevitable follow-up question: ‘What supplement do you recommend?’ Now I do. With CleanSeries, athletes at any skill level – from elite-level training for competition, to the mom or dad working hard on the treadmill – can all truly improve their performance and see results faster with this amazing product line.”
 
In April, industry insiders and consumers will be able to vote for their favorite NEXTy nominees. New Hope editors will then announce a small number of Editors’ Choice winners. Nominations are posted online at http://newhope360.com/food-amp-beverage/nexty-nominees-61-companies-elevating-natural-organic-new-level?cid=nl_360_daily.
 
About Twinlab
Twinlab Corporation is a leading manufacturer and marketer of high quality, science-based, nutritional supplements, including a complete line of vitamins, minerals, nutraceuticals, herbs and sports nutrition products. Since 1968, the Twinlab brand has manufactured and marketed nutritional supplements in both the vitamin and sports nutrition categories. In addition to its namesake brand, Twinlab Corporation also manufactures and sells other well-known category leaders including the Metabolife® line of diet and energy products; Twinlab Fuel® line of sports supplement products; Alvita® teas, established in 1922 as a single-herb tea line; and Nature’s Herbs®, a complete line of herbals and phytonutrients. Twinlab’s manufacturing facility in American Fork, Utah is a NSF GMP-registered facility. Twinlab also runs an R&D facility in Grand Rapids, Michigan; and has its corporate headquarters in New York, NY. Visit www.twinlab.com for more information.

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