WEST HOLLYWOOD — The city has launched a public-awareness campaign — “Only Yes Means Yes” — to encourage people to be more aware of sexual assault and to promote a message of consent.
The city has produced 20,000 colorful drink coasters for distribution in local bars and restaurants to promote the campaign. The effort will be supported on the city’s social media with the hashtag #onlyyes.
The campaign was launched July 10 at West Hollywood Park’s Robertson Lawn.
“We’ve gotten many positive responses from our local bars and restaurants about this effort and I’m excited that this campaign will encourage important conversations among people in West Hollywood about communication and mutual consent,” Mayor Lauren Meister said. “‘Only Yes Means Yes’ is a message we can all embrace.”
Taking part in the campaign are the City Council, the West Hollywood Sheriff’s Station; Block by Block Security Ambassadors and the city’s Women’s Advisory Board and Public Safety Commission.
“Our city’s Women’s Advisory Board asked that we, as a city, do more to prevent sexual assaults of all kinds,” City Councilman John D’Amico said. “This campaign will help promote the signals of smart decision-making.”
The Only Yes Means Yes campaign uses graphics inspired by roadway directional signage. The message is serious, but the creative direction is colorful and direct to ensure that messages are accessible. Drink coasters feature one of four “traffic sign” graphics:
• “My Caress Does Not Mean Yes” on a red “stop sign” image.
• “Consensual is Sensual” on a “green light” circle.
• “Get Consent at Every Step” on a red “do not enter” sign.
• And “Just Because I’m Flirty Doesn’t Mean I’m Ready” on a yellow “yield” triangle.
The campaign is funded by the city and coordinated by the Public Safety and Communications Departments.
Information: (323) 848-6414.