WEST HOLLYWOOD — The West Hollywood Chamber of Commerce will host the West Hollywood Creative City Awards 2015: Honoring Innovation in Business, Nov. 4, at the London West Hollywood.
The festivities begin at 5:30 p.m. with a reception and silent auction sponsored by Beverly Center with musical entertainment. A dinner and awards ceremony follow at 8 p.m., sponsored by Cedars-Sinai and Wells Fargo followed by a newly added after party.
In celebration of West Hollywood as the “Creative City”, the chamber recognizes businesses that have shown innovation and creativity in their business model.
The 2015 Creative City Award winners will be Cedars-Sinai, which will receive the Creative Concept Award for a business that is an innovator of a cool new concept, product or service.
Restoration Hardware will receive the creative Corporate Innovation Award, given toa business that has shown creative innovation in their corporate business model.
The London West Hollywood will receive the John Chase Art & Design Award, given to a business that falls into the categories of art, performance art, fashion, design, architecture or any other creative arts realm.
WEHOville will recive theCreative Communications Award, given to a business within public relations, marketing, outdoor media, branding, televisual arts, copyrighting, technology, social media, graphic design and writing.
Pump Restaurant Lounge will receive theWeho Attraction Award, given to a business that attracts visitors to West Hollywood or caters to the visitor and tourism market.
And the Trevor Project will receive theCreative Community Service Award, which goes to a business or individual who has shown exemplary service to the community philanthropically, or as a volunteer, an ambassador, a nonprofit or representative of government.
This year’s Lifetime Achievement Award will be presented to Alberto Borrelli, the owner of B2V Salon in West Hollywood.
In 1985, Borrelli, with Umberto Savone, created a beauty haven in the heart of West Hollywood, naming it Borrelli Salon. Borrelli Salon boasted a salon deli, jewelry, gifts and clothing, with a central focus on a large retail center carrying most of the major hair, skin and make up lines of the day.
What made Borrelli Salon stand out was the innovative concept of individual suites on the second level where entrepreneurial stylists were able to open their own salon business creating the “celebrity studio” atmosphere where L.A. “fashionistas” could enjoy their privacy.
Borrelli credits much of his success of the past 30 years to his close relationship with the city of West Hollywood in general, and specifically his membership with the Chamber of Commerce.
The Creative City Awards is a long-standing fundraiser for the chamber, a nonprofit organization funded by member businesses and community events. Funds raised from the event help to contribute to programming and promotions for the business community.
The West Hollywood Chamber of Commerce membership chose the winners for their innovation in their approach to business and/or creative merits in product and service.
Winners must be chamber members and made significant contributions to the community.